The Adidas brand started when a humble shoemaker from a small rural town in Germany developed a range of sports products so original and perfect they were sought after by athletes from all over the world. Adi Dassler's belief in sport and its endless possibilities remains at the heart of Adidas today. His philosophy was to equip all athletes enhancing their ability to achieve their impossible. This ethos is still at the core of the Adidas brand today, enabling athletes to communicate on a side-by-side platform with consumers so they too can achieve their own personal impossibles.
Adidas is devoted to performance, to innovation, to athletes and to fans.